A close up of the artist is used on the front cover as he is famous and therefore attracts audiences who already know him.
The image has been edited very well and professionally. The effects seem very advanced and are appealing.
The colours used are quite bright, for instance pink, purple and blue. They are also put against a black background which increases how the bright colours stand out and therefore help gain audiences attention.
The text is placed in the top left corner of the cover so that it does not cover up the image of the artist.
The watch, the sunglasses and the colours connote the genre of pop and therefore audiences who like pop-music will be interested. The watch and the bracelet as well as the urban area edited onto his jacket relate to the rap genre. Since he is actually a rap/pop artist I think that the visual codes do their job well.
The font is easily readable and whilst the image on the cover is used to get the audiences attention, the back cover is used to present any necessary information.
The image/colours on the cover clearly link to the back cover showing good consistency.
The style of digipak which this particular one has followed isn't really one I will be influenced by as the genre I don't feel the colours and eccentric effects on the images would be suitable for a singer songwriters digipak.
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