The first few shots of this music video already cover two of Goodwin's theories. We are introduced to the video with a close up of Rihanna, there are also multiple other close ups of both artists throughout the whole video, as well as both of the actors since they are very famous actors (Megan Fox and Dominic Monaghan). However it is noticeable that Eminem has his own scenery setting whereas the actors share a location and Rihanna shares her location with Eminem. This could be because the song is titled under Eminem's name and is only 'featuring' Rihanna.
The second of Goodwin's theories which the first few shots cover is the 'star image'. Rihanna's iconic hair colour is noticeable in these shots.
In the music video there multiple relations between the lyrics and the visuals. One of the most noticeable examples is when we see a shot of Megan fox holding a flame whilst the lyrics "watch me burn" are sung. And there are also shots of both actors covered in flames at other points in the music video relating to the same chorus lyrics.
More relation between the lyrics and the visuals is seen when Megan Fox walks away to match the lyric of "to walk away though".
Rihanna is seen wearing a low cut top with her cleavage on show. Also Megan Fox's character is seen in a very sexual way, pinned against a wall by Dominic Monaghan.
It could be argued that this music video supports Laura Mulvey's male gaze theory, especially since the director of the video (Joseph Kahn) is a male, and appears to construct females in other music videos he's directed in a sexual way. For example, in the music video of 'Toxic' by Britney Spears which Joseph Kahn directed, Britney is wearing an essentially see-through outfit with only her private areas covered by a shiny material.
More relation between the lyrics and the visuals is seen when Megan Fox walks away to match the lyric of "to walk away though".
Rihanna is seen wearing a low cut top with her cleavage on show. Also Megan Fox's character is seen in a very sexual way, pinned against a wall by Dominic Monaghan.
It could be argued that this music video supports Laura Mulvey's male gaze theory, especially since the director of the video (Joseph Kahn) is a male, and appears to construct females in other music videos he's directed in a sexual way. For example, in the music video of 'Toxic' by Britney Spears which Joseph Kahn directed, Britney is wearing an essentially see-through outfit with only her private areas covered by a shiny material.
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