Here is the front of the digipak for James Blunt's album 'Moon Landing'. It is clear that James Blunt is promoting himself by having a large image of himself in the middle of the digipak. This also helps the audience identify straight away who the album is by, James is a well known singer who has had many top hits therefore his face is very popular within his genre and the target audience immediately identifies him. Therefore this is a very effective technique in promoting his album and digipak. The colours on the digipak are both dark and light, the darkness may represent how some of his songs within the album are quite depressing with a dark feel about them, on the other hand the light in his face may represent how some of his songs can be very light hearted. I believe this is a very effective way of portraying a digipak and I will incorporate some of these ideas into my personal digipak.
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