Evaluation Question 3

What have you learnt from your audience feedback?

The audience feedback that we have received from our teacher and fellow students has been very helpful when working on our improvements. Each person who has watched each rough cut has given us 3-4 comments, some have given even more. The comments were both positive and negative, which helped us more as we could then see what elements of the video were popular with other people, and what bits weren't as popular and needed changing.

Our first rough cut :

• Firstly during the editing process we suffered from transition malfunctions which meant we had large portions of our video with a black screen. We saw this as an obvious fault and was something we needed to focus upon quickly to correct.

Rough cut two:

• Here is our rough cut two, we had corrected the previous fault of the large portions of black screen which was a positive, however there are still faults. A main one here is that we decided some shots were in the wrong place and the timing of them was wrong also. This meant we were left here with a very unprofessional look to our video. This is a hard fault to fix within a group as everyone has different opinions to what they want the video to look like so making everyone happy in the group is hard to achieve but very important.

Rough cut 3:

• In this clip we used all our previous feedback from our target audience and improved a lot of the video, however flaws were still present. On many of the shots we had by mistake left the audio on the background from our filming which meant it in some places got in the way of actual song itself and sounded very unprofessional. This was an easy fault to fix but a very important one as it was the difference from a professional music video and a very basic one. at this point the feedback given from our audience was very beneficial as it helped us pick out a small fault.

Final cut:

• Here is our final cut for our music video, we used all feedback from both peers, teachers and our target audience to bring it all together. Here we feel we have eradicated all major mistake and most small mistakes to create a professional final product.  I believe having feedback was very important because it helped us pick up on mistakes we didn't necessarily notice, this meant we could create a much more professional looking video.