Conventions of real media texts are the certain items/props etc. that you would expect to find in a media text before actually seeing one. For example, several conventions for a music video for a rock band would be performance shots of the group all together, a live crowd, and bizarre clothing on the band members, as these are things that an audience would expect to see, before physically seeing the video.
For our media product, we took on board all the research we gathered to then help us include key conventions of our genre, pop/rock. For example in our research we looked into Daniel Powter's song Bad Day as it followed a similar pattern as what we would like ours to, with a clear narrative and key prop conventions such as the piano. These would help the audience realise the genre of the song and also promote our artist.
We as a group decided clothing within our video on the characters would be an extremely important area to look at, especially our actor who was playing the role of James Blunt. We made sure he was always wearing mature styled clothing so that our audience would be able to identify our genre and narrative easily. We discovered these themes from watching previous Jams Blunt videos and also other videos in the same genre. For example the screen shot image below shows James Blunt wearing clothing similar to the clothing we have chosen for our music video. The screenshot below the James Blunt video is of our own video, we have made our main character wear a leather jacket just like James Blunt.
Another area we found important to look at was the setting where we would be filming. This was important as it had to match the genre of our song. We used a variety of slow scenic shots which went well with our slow paced song. We also used some shots of the setting to match the song with the visuals, by doing this it allows the audience to interact with the song and get a feel for the genre.
Throughout our video we used a variety of close up shots on our artist, this helps the promotion of both the song itself and the artist. We felt it was necessary to include this as most songs in the same genre follow this theme, it again helps the audience identify the genre clearly.
In conclusion I feel our song uses a variety of key conventions throughout to help the audience identify the genre clearly. We decided not to challenge any conventions as we thought that if we leave any out, it may look like we have not actually researched in detail as to what the generic conventions for our chosen genre actually are; therefore effecting our final grade. Also by doing our video in this style I feel it gave our final outcome a more professional look to it.
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