Evaluation - Question 2

How effective is the combination of the main product (your music video) and ancillary tasks (digipak and magazine advert)?

All of the products that we made for the task, the music video, the digipak and the magazine advert, are all linked together, as the ancillary tasks both have pictures of our artist on them, who is located in an outside locations. These are then linked to our main product as the performance shots that are in the main product are located in the same places as on the photos, therefore linking the products together.

To link the main product with our two ancillary products, we used a consistent house style, by using similar images on the digipak and magazine advertisement to which the audience can see in the music video. By doing this, it made it very clear that all the products were linked.

Also to link the digipak and magazine advertisement, we have used the same font, which helps make it consistent and therefore the audience links that particular text to our product. Also we have put our own logo on both so that the audience can again identify a clear link between them.     

throughout the production of our magazine advert we did make various changes to it to improve it and ensure its the best it can be. the changes we made to it were that we changed the font, originally it was a lot larger and a different font all together, the changes we made were positive and we made them through the use of audience feedback.

We also made changes to the digipak, we originally were going to use different images to what are now on it currently. the reason we changed this was to keep the continuity on both products the same. So the audience can see a link between all of the products.