Textual Analysis of Music Vidoe ( Need U 100% - Duke Dumont)

At the start of the video, the name of the song and the artist is displayed on the screen. I believe this is effective as it makes the video look professional and of a high standard.

Also, at the start and end of the video, diegetic sounds from the hospital can be heard over the music, connoting that the main character is going to have an operation meaning the video should be serious, but as the story progresses we can see that the dancing juxtaposes this theme.

 

This video has a narrative throughout . At the start of the video, again we can see the main character in a hospital meaning he needs some sort of operation and as the story progresses we can see the reason why he has a radio inside him in which people around him start frantically dancing to.

The majority of camera angles used are two (or more) shots showing the main character with another person dancing frantically next to him, highlighting his problem throughout the video. Long shots are also used to show who ever the main character is with dancing, which also shows the song is in the dance/pop genre.