Friday 4 July 2014

Textual analysis of 99 problems

The genre of this music video is Hip Hop/ Rap, Jay Z is very well known for his artistry work within this genre producing many top hits.

In these screenshots shown, the editing is effective as there is a black and white filter on the camera which creates a very dull and bland look. It also reflects to the surroundings around him and reflects poverty.



Through out the music video there is a lot of reference towards crime and has a 'gangster' feel to it. The reason for this is because is it very typically Hip Hop/ RAP, and there are lots of elements showing crime. For example, in these shots shown, there are close ups of guns, balaclavas, graffiti; which reflects to the Urban feel to the area. Also there are shots of money/drugs which relates to the typical 'gangster life style. The characters in the video are all wearing heavy looking jewellery which also connotes that they have a lot of money.

 
 
 
When it comes to different shots used throughout this clip there are a variety of shots purely representing Jay Z. Here is a screen shot, showing a very low angle shot used which is very low under Jay Z, which shows a sense of Power that Jay Z has and makes the audience feel small.
 

When looking at the shots used, there are a lot of close up shots of Jay Z, which is ideal as the point of a music video is to promote the artist which this does, so through out the video, no one forgets who's song it is and start to recognise his face.
 
 
 

Also, as the music video begins it starts with a P.O.V shot of him or someone running up the stairs of a rough looking subway showing signs of Brooklyn, which automatically tells the audience were it is set and makes the audience feel involved. Also, the use of hand held camera in various shots is very effective as it relates to the feel of the video and the surroundings, with it feeling very hectic and unsteady, just like the area it is set and what's going on within the frames. Everything is very unpredictable and unstructured.




When looking at the pace of the shots, there are hundreds of shots used through the video but all goes with the pace of the song. When looking at the shots used, there is not a lot of performance used, as most of the video is a montage of different little stories happening. I really like the use of montage as it keeps it exciting and so much is going on keeping the audience engaged to the video.



 
 
 
 

Lastly, there is a very nice shot that is a use of screen within a screen shot, which shows Jay Z on a large screen next to the subway with signs showing they're in New York. This expresses the setting to the audience so the audience can interact.







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