Music Magazine Advertisements

Music magazines are magazines dedicated to music, music artists and music culture. This is a great place for music artists to advertise their upcoming songs and albums as it is a direct advertising link to their audience. Dedicated music fans buy these magazines and what better audience could an artist hope to get their upcoming singles/albums advertised to. Another benefit of music magazine advertisement is that it's cheaper than some other forms of advertising in the media such as TV adverts.

However a flaw of advertising in music magazines is that only people that buy music magazines will see the advertisement and therefore their audience wont grow as well. This is a huge disadvantage as artists want their popularity and recognition to grow. 
It's noticeable that the things generally found on a music poster are also found in music magazine advertisements. An image of the artist, the song title/album name and the artist's name seem to be the crucial things to be included, which makes sense.

Before actually looking at music magazine advertisements I assumed they would contain more information than posters and billboards as the audience would supposedly have more time to read and look at it. However as it turns out I was wrong, the same amount of information appears to be in both, and they still tend to keep the information as short and snappy as possible which I thought was unexpected.

Something that I have seen on all music magazine advertisements is that they include the artist's website and their record label logo. This is definitely something we will take into consideration for our own products.


Here are some examples below that I have picked out as effective magazine advertisements.