Intertextuality within Music Videos

Many artists have incorporated intertextuality in their music videos to make specific references to significant events, people or pictures. The word intertextuality means to merge two text and merge them together, many artists do this for reasons such as popularity as making a reference to a popular book will boost the amount viewing the music video. Intertextuality is often quite hard to incorporate into a music video as usually the thing that is being incorporated has to be well known, easy to create and has to have a meaning for the music video to work. 

However here is an example of intertextuality being used to good effect in a music video. 'Walks Like Rihanna' by The Wanted contains multiple references to other boy bands such as 'Take That' and 'Backstreet Boys'
 

 





Here below I have picked out a specific example of where the video of  'Walks Like Rihanna' uses references to 'I Want It That Way', they are both in an airport wearing white attire.













My second example is from the Take That video of 'Back For Good'  The Wanted copy the black and white style as well as showing shots of the band in-front of a classic car just like in Take That's video.