Target audience for the music
video
For our music video, we have chosen to do ‘Goodbye My Lover’ By James
Blunt. This is a slow pop song about a breakup in a relationship. This means
that our target market for the music video, due to the genre, will be people
who like listening to songs that are popular of the time – so quite often young
adults etc. However, as well as this, there is a slow pace to the song and
James Blunt is often renowned for being listened by older generations, so we’ll
have tender our music videos to allow for both of these markets. As well as
this, this song will also be listened to by people who feel that they can
relate to it, ie people who might have just gone through a break up in a
relationship. This means that we should create our music video with a strong
narrative to help aim our music video towards this genre of people too.
Audience Theory
Dating from the 1920s, this
theory was the first attempt to explain how mass audiences might react to mass
media. It is a crude model and suggests that audiences passively receive
the information transmitted via a media text, without any attempt on their part
to process or challenge the data. Don't forget that this theory was developed
in an age when the mass media were still fairly new - radio and cinema were
less than two decades old. Governments had just discovered the power of
advertising to communicate a message, and produced propaganda to try and
sway populaces to their way of thinking.
Image of the typical
audience member that we wish to target
The typical audience member for
our chosen artist James Blunt will most of the time keep up the same appearance
as the artist himself following his kind of fashion sense with the plain t
shirts and jeans with an occasional leather/bomber jacket. The style of
clothing may also be influence by James Bunt's clothing deal he has signed with
H&M.
Demographic groupings
A demographic or
demographic profile is a term used in marketing and broadcasting, to describe a
demographic grouping or a market segment. This typically involves age bands,
social class, and gender.
Age - 15-40
Social class - Skilled lower
class and lower middle class
Gender - Female
Content of music videos
The content of this music video
involves a relationship between two different people. This will mainly be
targeted towards individuals that can relate to the story that is being told.
So this means that the target audience will be effected by the content of the
music video.
Demographic seen in music
video
B-C1
