Final Digipak

Here is my digipak, I have made it similar to my magazine advertisement so my target audience can see a clear link. All the photos that are on this digipak are from our music video making sure there is a clear link. I have used the same photo in the bottom right as the one on my magazine advertisement. I have included 2 large images of our artist to show that he is the centre of attention and should be focussed on.

Final Magazine Advertisement

Here is my final magazine advertisement, I have incorporated an image straight from our music video and edited it using Photoshop. I have used a blur effect over the main characters face to symbolise how someone is fading away said 'goodbye', this links to the title of the song 'Goodbye my lover'. At the bottom of the poster I have put a Soundcloud, twitter and Facebook logo to show to the audience I have an interactive relationship with them, this will also increase popularity towards the artist. I have also placed 3 review star ratings on the front to show how this is a popular single and the audience will see this and be attracted. The font I have used is a casual font which is similar to one which is used on an existing album made by James Blunt.

Final Video

Audience Information

Target audience for the music video

For our music video, we have chosen to do ‘Goodbye My Lover’ By James Blunt. This is a slow pop song about a breakup in a relationship. This means that our target market for the music video, due to the genre, will be people who like listening to songs that are popular of the time – so quite often young adults etc. However, as well as this, there is a slow pace to the song and James Blunt is often renowned for being listened by older generations, so we’ll have tender our music videos to allow for both of these markets. As well as this, this song will also be listened to by people who feel that they can relate to it, ie people who might have just gone through a break up in a relationship. This means that we should create our music video with a strong narrative to help aim our music video towards this genre of people too.

Audience Theory

Dating from the 1920s, this theory was the first attempt to explain how mass audiences might react to mass media. It is a crude model and suggests that audiences passively receive the information transmitted via a media text, without any attempt on their part to process or challenge the data. Don't forget that this theory was developed in an age when the mass media were still fairly new - radio and cinema were less than two decades old. Governments had just discovered the power of advertising to communicate a message, and produced propaganda to try and sway populaces to their way of thinking.

Image of the typical audience member that we wish to target

The typical audience member for our chosen artist James Blunt will most of the time keep up the same appearance as the artist himself following his kind of fashion sense with the plain t shirts and jeans with an occasional leather/bomber jacket. The style of clothing may also be influence by James Bunt's clothing deal he has signed with H&M.


Demographic groupings

A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands, social class, and gender.

Age - 15-40

Social class - Skilled lower class and lower middle class

Gender - Female

Content of music videos

The content of this music video involves a relationship between two different people. This will mainly be targeted towards individuals that can relate to the story that is being told. So this means that the target audience will be effected by the content of the music video.

Demographic seen in music video

B-C1

 

Evaluation Question 3

What have you learnt from your audience feedback?

The audience feedback that we have received from our teacher and fellow students has been very helpful when working on our improvements. Each person who has watched each rough cut has given us 3-4 comments, some have given even more. The comments were both positive and negative, which helped us more as we could then see what elements of the video were popular with other people, and what bits weren't as popular and needed changing.

Our first rough cut :

• Firstly during the editing process we suffered from transition malfunctions which meant we had large portions of our video with a black screen. We saw this as an obvious fault and was something we needed to focus upon quickly to correct.

Rough cut two:

• Here is our rough cut two, we had corrected the previous fault of the large portions of black screen which was a positive, however there are still faults. A main one here is that we decided some shots were in the wrong place and the timing of them was wrong also. This meant we were left here with a very unprofessional look to our video. This is a hard fault to fix within a group as everyone has different opinions to what they want the video to look like so making everyone happy in the group is hard to achieve but very important.

Rough cut 3:

• In this clip we used all our previous feedback from our target audience and improved a lot of the video, however flaws were still present. On many of the shots we had by mistake left the audio on the background from our filming which meant it in some places got in the way of actual song itself and sounded very unprofessional. This was an easy fault to fix but a very important one as it was the difference from a professional music video and a very basic one. at this point the feedback given from our audience was very beneficial as it helped us pick out a small fault.

Final cut:

• Here is our final cut for our music video, we used all feedback from both peers, teachers and our target audience to bring it all together. Here we feel we have eradicated all major mistake and most small mistakes to create a professional final product.  I believe having feedback was very important because it helped us pick up on mistakes we didn't necessarily notice, this meant we could create a much more professional looking video.   

Evaluation - Question 2

How effective is the combination of the main product (your music video) and ancillary tasks (digipak and magazine advert)?

All of the products that we made for the task, the music video, the digipak and the magazine advert, are all linked together, as the ancillary tasks both have pictures of our artist on them, who is located in an outside locations. These are then linked to our main product as the performance shots that are in the main product are located in the same places as on the photos, therefore linking the products together.

To link the main product with our two ancillary products, we used a consistent house style, by using similar images on the digipak and magazine advertisement to which the audience can see in the music video. By doing this, it made it very clear that all the products were linked.

Also to link the digipak and magazine advertisement, we have used the same font, which helps make it consistent and therefore the audience links that particular text to our product. Also we have put our own logo on both so that the audience can again identify a clear link between them.     

throughout the production of our magazine advert we did make various changes to it to improve it and ensure its the best it can be. the changes we made to it were that we changed the font, originally it was a lot larger and a different font all together, the changes we made were positive and we made them through the use of audience feedback.

We also made changes to the digipak, we originally were going to use different images to what are now on it currently. the reason we changed this was to keep the continuity on both products the same. So the audience can see a link between all of the products.

Evaluation - Question 4