I designed this digipak with the genre of our artist and theme in mind. I tried to keep it simple and not over complicate things by having a large image in the background and simple text as I feel the target audience will find this effective. I've gone with a darker coloured design because 'goodbye my lover' is quite a depressing song. I've included our groups logo in the bottom right for promotional reasons so our target audience know the company that has formed this specific digipak and music video.
Thursday 16 October 2014
Thursday 2 October 2014
What is a digipack?
A digipak is a form of packaging that holds some sort of disc, whether it be a CD or DVD. It is commonly made up of anything between 4 to 8 pannels (counting each side). They can be made from card or from and fold together to contain the disc. The purpose of a digipak is to hold a disc as well as to promote the disc. A digipak promotes the disk it contains by having images and text on the panels to present relevant information as well as appealing attributes in order to gain audience attention. Although music is more commonly downloaded in modern times, the digipak can be a form of memorabilia/merchandise for fans to posses. Digipaks are important because they help promote both the artist and the song/album if done correctly can help increase sales and popularity of artist and record label.
Here is an example of a digipak:
Subscribe to:
Posts (Atom)